
潘若菡
Cecilia Pan
联合创始人&业务拓展总监
Co-founder & Director of Business Development
Dear Future Partners:
Hello! At Dynamic String Arts Consultancy, I lead our company’s business strategy, high-end resource integration, and all B2B partnership solutions.
Throughout my career, I have been dedicated to answering a central question: how can top-tier business methodologies be applied to deeply specialized fields to create transformative value?
I have now brought this expertise into the realm of classical music education.
I hold a Master’s degree in Management Economics from Nanyang Technological University and have personally led multiple “zero-to-one” business initiatives at top internet platforms such as Meituan, TikTok, and JD.com. At Meituan e-commerce, I was deeply involved in launching both livestreaming projects and proprietary brand initiatives, laying their foundational strategy. At TikTok and JD.com, I managed multi-million marketing budgets, successfully driving category sales to record-breaking monthly revenues.
These experiences honed several critical capabilities that I now bring to Dynamic String Arts Consultancy:
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Strategic market insight and resource integration: I excel at consolidating diverse high-level resources — from faculty at the Yong Siew Toh Conservatory of Music, international competition platforms, to commercial brand assets — into a unique value chain that serves young musicians.
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Proven growth engine development: My record of top sales achievements at ByteDance and Tencent Education demonstrates a deep understanding of the internal logic of education and growth, enabling the precise delivery of world-class arts education to the families and institutions that need it most.
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Scalable operational execution: Having managed budgets exceeding 30 million CNY and led multiple high-profile sales campaigns, I am able to transform vision into tangible market impact.
At Dynamic String Arts Consultancy, my role is to seamlessly inject this mature business acumen into a world filled with artistic passion and talent. Therefore, if you are a decision-maker in the following areas, our collaboration can be highly productive:
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Music schools, arts festivals, competition committees, and education or audition agencies seeking in-depth course partnerships, student pipeline development, or artistic advisory support.
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Schools or institutions aiming to provide students with access to world-class string masters or customized study programs.
I firmly believe that Dynamic String Arts Consultancy offers not only a top-tier team of artistic faculty but also the strategic expertise to successfully guide musical talent onto the international stage. I look forward to exploring how we can turn this collaboration into a mutually rewarding success.



